Intel® Retail Edge Program

How Associate Training Helps Create Better In-Store Customer Experiences

The customer experience has received a great deal of retail industry attention over the past few years particularly as it relates to brick-and-mortar stores competing with online vendors. Creating an environment that is appealing to customers can attract repeat business and added foot traffic for your stores.

One sometimes overlooked component of the right customer experience is the role of the sales associate.

Making sure that your sales associates are equipped with the training and information they need to succeed in the retail environment can be a solid first step toward providing a superior experience for all your customers.

Posted: 2/24/17

Brick-and-mortar retail businesses are re-inventing themselves to compete with online retailers through new digital technologies. These are enabling new techniques for customer engagement such as tracking/analytics and multi-channel customer support.

As physical shops adapt to an increasingly mobile, plugged-in, knowledgeable customer base, they use these technologies to focus on providing a responsive shopping experience exceeding customer expectations.

Posted: 2/6/17

Four Tips To Create Great Customer Experiences

Why is the in-store customer experience so important? For starters, competition between brick-and-mortar retailers has never been more competitive. With amazing technology products available in more places than ever, customers can shop around for stores that make them feel welcome with seamless, engaging in-store experiences.

What's more, stores compete with online retailers from around the world. If a retail store isn't set up to offer an informative, engaging experience to everyone who walks through its doors, it's likely to lose customers to either another local competitor or an online E-tailer.

Posted: 9/2/16

Today's customers are more interested in technology than they were in the past. With this increased interest, businesses have been able to add unique tools to their strategy for building customer relationships. Consider the following to improve your customer relationship building strategy.

Incorporating available technology solutions that provide the retailer and the customer with the right information and services is crucial to maintaining a competitive edge. Equally important is ensuring that all staff members are educated and well-versed on the products being sold and that customers are being served effectively.

Posted: 6/15/16