While the school year might look a bit different when it begins in a few weeks, students still need stock up on necessary supplies. The back-to-school timeframe is one of the top sales seasons for almost any retailer and many states offer tax-free holidays on popular school necessities.

This year, sixteen states will forgo collecting sales tax on specific items for a certain number of days prior to the start of the school year. If your store is in one of the states which includes computers and other technology-related products on their list of eligible items, it can help add to your revenue stream.

Posted: 7/20/20

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Taking advantage of the back-to-school shopping season helps your store achieve higher sales and increased traffic. The 2017 season is expected to see an increase in tech sales over 2016. Understanding the current trends in back-to-school shopping is crucial in capturing the business the of these shoppers. 

Here are some effective marketing strategies to employ during the late summer and fall of this year.

Posted: 9/11/17

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