Back-to-school season kicks off one of the busiest shopping windows of the year, second only to the holidays.  For PC retailers, it's a chance to drive revenue, reset performance targets, and engage a wave of customers eager to invest in new technology. 

While foot traffic, signage, and discounts help bring shoppers through your doors, the real differentiator in a competitive retail environment is the confidence and knowledge of your PC sales associates.

Posted: 7/14/25

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