Turning Knowledge Into Sales Starts with In-Store Expertise

Online shopping may be convenient, but for PC shoppers, there’s still no substitute for a knowledgeable in-store expert. Customers often begin their research online, yet many still prefer to see, touch, and test devices before making a purchase. That’s where your team’s expertise becomes the ultimate differentiator.
 

In-Store Sales Still Matter

Despite the growth of e-commerce, in-store retail continues to dominate overall sales.

• In early 2025, 84.1% of total U.S. retail sales came from physical stores.
• The U.S. Census Bureau also reports that retail trade, including both online and in-store sales, grew 4.7% year over year between April 2024 and April 2025

Shoppers are still visiting your store. The key is ensuring their experience is more informative, engaging, and personal than what they find online.
 

Your Associates Are the Advantage

In today’s hybrid shopping world, trained associates are essential to turning browsers into buyers. Here’s why they matter more than ever:

1. They close the confidence gap.
Online research helps shoppers narrow their options, but in-store experts help them decide. Associates who can explain Intel® Core™ Ultra processors or compare device performance in clear terms give customers the confidence to make a purchase.

2. They personalize the experience.
Nearly 70% of shoppers say they expect personalized recommendations when they shop in person. When associates connect customers with the right device for their needs, they create trust and long-term loyalty.

3. They drive higher sales.
According to Deloitte’s 2024 Retail Outlook, shoppers who receive help from knowledgeable associates spend 20% more per visit than those who do not. For PC retailers, that often means increased sales of premium systems and accessories that elevate the customer’s experience.

4. They bring technology to life.
Your team does more than describe specs. They show how an AI PC powered by Intel® Core™ Ultra can boost productivity, creativity, and gaming performance. These moments of discovery create excitement and add measurable value to every interaction.
 

Empowering Your Team for 2025

Managers who invest in training and recognition see stronger results in both sales and satisfaction. Here are a few practical ways to keep your team performing at its best:

• Offer continuous learning. Short, focused training modules such as those on the Intel® Retail Edge Program keep knowledge current and fit easily into daily routines.
• Encourage collaboration. When associates share tips and success stories, it builds confidence across your entire team.
• Use data and insights. Review store performance metrics to identify skill gaps and highlight top performers.
• Celebrate progress. Recognize associates who use training insights to help customers choose Intel-powered devices that best meet their needs.
  
   

Keep Your Competitive Edge

Technology continues to evolve, but the in-store expert remains your most powerful sales advantage. When shoppers come in curious about AI PCs or Intel® Core™ Ultra devices, a trained associate can turn that curiosity into confidence and, ultimately, a purchase.

The Intel® Retail Edge Program makes it simple to keep your team informed, motivated, and ready to deliver outstanding customer experiences every day.

Visit intel.com/retailedge to explore the latest trainings and resources.