Retail Training that Builds Stronger Stores

Want to boost retail performance in today’s digital-first world? Here’s how to empower your associates.

Today’s shoppers walk into stores prepared. They’ve researched online, compared prices, and read reviews before even stepping inside. As a result, the responsibilities of the sales associate are undergoing a significant and rapid transformation. Customers now expect associates to act as trusted advisors who can help them find the right products and offer insights they can’t discover on their own.
 

What Research Reveals

The new Jumpmind report, The Key to Better Selling and Ditching Associate Overwhelm, takes a closer look at this shift. Here are a few highlights:

• Shoppers often come in with more product knowledge than associates. 
  Retailers acknowledge this makes it harder to build trust and create memorable experiences.
  
   
• Customers expect personalization. 
  They want associates to connect the dots between online activities, past purchases, and today’s visit. 
  
   
• Many associates feel overextended. 
  Administrative tasks, tech support, and tracking down answers leave less time for meaningful conversations with customers.
  
   
• The associate’s role is evolving.
  Associates need training and tools to offer deeper insights, solve problems on the spot, and create experiences that make shoppers feel appreciated.
  
   

Give Associates What They Need to Succeed

So, what is the next step? The report highlights a simple truth: associates need more training, support, and easier access to knowledge to thrive.

That’s where the Intel® Retail Edge Program comes in. Through the Program, associates gain:

• Up-to-date product knowledge on Intel® technologies and devices.

• Practical sales tips that build confidence on the sales floor.

• Customer engagement skills that help transform conversations into sales.

For managers, this means stronger performance, more upsell opportunities, and more satisfied customers.

The Future Belongs to Well-Trained Associates

Retail’s future will be shaped by knowledgeable, resourceful associates who engage shoppers with confidence. Giving your team access to the right training today sets the stage for stronger customer experiences and measurable results tomorrow. 

Learn more about how the Intel® Retail Edge Program helps prepare your team at retailedge.intel.com.

Download the full Jumpmind report here.

Notices and Disclaimers

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