3/23/19
Providing your employees with the right tools and training can be a solid first step toward success in marketing new PC products, peripherals, and technologies and offering the best possible service for your valued customers.
Regardless of their levels of technological expertise, your customers look to your sales associates as an authoritative source for information and guidance on new products and established technologies.
By ensuring that your team is prepared to deliver the most accurate and helpful information to your customers, you give them greater confidence in their interactions with the shoppers in your store.
Here are four tips that can help.
Making sure that your staff members are available and ready to answer any questions and to provide support is essential in providing the best possible experience for your customers.
Training your sales associates to read the body language and responses of your clients can be a valuable investment that can pay off in increased rapport and a more personalized approach with shoppers to your store.
Identifying customers who want to explore the diverse PC and tech products you have available and distinguishing them from those who have already made a purchasing decision can not only save time and effort, it ensures that each customer receives the precise degree of help he or she needs to complete their transaction.
Because your customers will likely cover the entire spectrum of technological knowledge and interest, providing the right level of information can help sales associates make the most positive impact on shoppers.
Overloading novices to the tech world with data on specifications and processing speeds can be counterproductive. Asking the right questions can allow your sales associates to make more informed decisions about how to approach customers at varying levels of technology expertise.
Advanced training may be necessary for some key members of your sales staff to ensure that they can provide support for customers at the top tiers of tech knowledge.
Once again, asking questions and pinpointing the priorities of these customers helps your staff make the most positive impression.
Making your customers feel welcomed and comfortable requires more than the right mood music and marketing campaigns. Your sales associates are the most valuable in-store resource.
By providing them with the right training, you ensure that your customers receive friendly and courteous service with minimal pressure. Establishing a helpful but not intrusive presence is critical to allow your sales associates to deliver the best possible customer experience and lessen the chance of becoming intimidating by new technology.
Your first step in helping customers understand new technologies is to ensure your employees do. Your sales associates represent the public face of your stores. When you invest in the right training for your sales associates, your customers will receive the best possible in-store shopping experience.
When your staff feel confident interacting with customers, your customers feel confident making purchases from your staff.
The Intel® Retail Edge Program is a great way for your staff members to acquire the knowledge they need to provide excellent customer experiences. Participants learn about the latest in Intel® processors and technologies, partner products, and more.
Encourage your staff members to participate and create a win-win scenario that benefits your staff members, your customers, and your store’s bottom line.
This article has been updated and originally appeared here.
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©Intel Corporation 2019. Intel, the Intel logo, Intel Retail Edge Program, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
