12/7/18
Making sure your stores implement proven strategies to win your fair share of customers can boost sales and profitability for your company. With PC sales back on the upswing, your approach to the customer experience is more important than ever.
Figures compiled and released by the International Data Corporation* indicate that worldwide sales of PCs rose by 2.7 percent in the second quarter of 2018. This marks a return to growth in what has been a relatively stagnant sector of the marketplace. Sales increased across all types of computers, with premium notebooks, laptops, and gaming PCs making the biggest comeback in terms of increased sales and demand.
Gartner* also reported that PC sales increased year-over-year for the second quarter of 2018 over the same quarter in 2017. Market experts point to this increase as a solid indicator that the slump in the retail tech marketplace may be coming to an end. By revamping your sales strategies, your stores can make the most of these advantageous conditions.
Making sure your stores are ready to take advantage of this resurgence in the PC marketplace allows you to increase your sales and snag more profits. With Holiday shopping in full swing, customers are looking for the latest and greatest in PCs and tech products for themselves and as gifts for others.
Are your sales associates up to speed on the most important features and benefits of these devices? If not, they won’t be fully capable of interacting with customers who enter your stores armed with information on these new PCs and technology products.
Your sales associates are your company’s front line. By ensuring they can provide the most accurate and comprehensive information on PCs and the Intel® processors that power them, you allow them to create the perfect scenario for buying.
As demand continues to increase for PCs, your staff must be aware of the latest tech advances in processing power and speed. PCs that derive their power from 8th and 9th Gen Intel® Core™ processors provide a number of benefits for customers looking for the fastest and most reliable computing options for multitasking, entertainment, content creation, and gaming.1
By familiarizing themselves with the SKUs and capabilities of these processors, your sales associates can provide real support and guidance to customers at all levels of expertise. Not only will this help increase sales, it helps your store build a reputation as a source for accurate and authoritative information about PCs and other tech products.
By featuring Intel® processors and technologies as part of your sales and marketing campaigns, you can ensure that your customers receive the best options for their needs.
PC gaming continues to grow by leaps and bounds and the growth of esports is expected to reach some 500 million fans worldwide by 2020. Intel® Core™ processors provide your enthusiast and professional customers with the power they need to game, record, stream, and compete without compromise.1
The advanced processing power and technologies available in 8th and 9th Gen Intel® Core™ processors provide the faster rendering needed for virtual reality simulations and today’s top games.1 This is of critical importance for customers who want to up their gaming and entertainment experiences.
Your sales associates can confidently recommend PCs powered by Intel® Core™ processors to customers who want next-level performance in gaming and virtual reality.1 Doing so will be a solid step in ensuring customers enjoy the highest degree of satisfaction and service.
Another angle that could prove useful in marketing PCs is the increasing popularity of content creation for students, educators, and innovators. Extreme demands are placed on PCs for 4K video creation. Designers, videographers, photographers, and other creator types need to create, not wait.
This is where Intel® Core™ processors shine. 8th and 9th Gen Intel® Core™ processors handle the most intensive tasks with ease so content creators can create content faster.1
Devices in your inventory powered by 8th and 9th Gen Intel® Core™ processors will help you take advantage of the uptick in projected PC sales. The Intel® Retail Edge Program will help your sales associates gain the product knowledge needed to sell more of these devices and provide customers with great in-store experiences.
Encourage your sales team to take full advantage of everything the Intel® Retail Edge Program has to offer.
References:
*Other names and brands may be claimed as the property of others.
©Intel Corporation 2018. Intel, the Intel logo, Intel Retail Edge Program, Intel Core, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
1 Intel technologies may require enabled hardware, specific software, or services activation. Performance varies depending on system configuration. No computer system can be absolutely secure. Check with your system manufacturer or retailer or learn more at intel.com.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more complete information about performance and benchmark results, visit http://www.intel.com/benchmarks.
