Adding tangible value to sales associate training with gamification is a continually accelerating trend. Gamifying learning has application across the spectrum of staff training programs including new hire onboarding, product expertise, sales skills, customer-first orientation, company branding, and more.
Gaming elements foster better retention, motivated learners, and cohesive teams.
Online learning platforms, also referenced as eLearning, provides efficient, consistent training but by itself, often fails to supply an emotional connection to significantly improve learner self-motivation and engagement. Gamifying techniques, however, can radically enhance your employee training.
When incorporated into retail associate products and sales training correctly, gamification helps you achieve your overall goals and objectives as a manager and a brand.
Typical gaming elements include points, rewards, credits, recognition badges, instant feedback, and increased challenges. These types of elements have shown to invoke subtle changes in brain chemistry that enhance the ability to learn new materials and skills.
Furthermore, gamification provides strong correlations between learning materials types and their efficacy:
Whether gamifying traditional learning materials, providing gamified training apps, or utilizing a comprehensive online gamified training platform, the more game elements included the better. Here are a few examples:
Gamification in training helps drive employee engagement, improves teamwork, and provides participants with a sense of achievement.
Successful learning platforms that incorporate gamification techniques employ a variety of other “game-like” components to enhance training materials to keep learners engaged. Examples include:
Other essential components necessary to create optimal learning situations for sales associates include:
Two important guidelines for creating gamified training materials with punch are to make them both challenging and fun. The challenges must not invoke frustration but cannot be boringly easy either. Ample rewards plus social learning techniques will ensure the training is fun.
A productive, pleasant educational online learning experience is also enhanced via gamification best practices:
Whether onboarding new hires or seasonal sales staff, or ensuring your team is on top of their game in product knowledge, incorporating gamification elements into your training is a win-win.
We’ve seen firsthand the success that can be achieved when incorporating gamification into training. The Intel® Retail Edge Program has over 15 years of experience in the gamification of learning materials for improving sales associates’ expertise on the latest Intel® products and technologies.
Built upon rich, multimedia courses reinforced with the most potent gaming elements, it supplies your associates with both the product knowledge and soft skills needed to sell satisfying customer solutions. Find out more about the Intel® Retail Edge Program and how it can be a game changer for you and your store.
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