1/18/18
Finding ways to reconnect with your former customers can help you build a loyal base and can enhance your profitability. Capgemini* recently released the results of its research into disconnected customers.
Mobile apps can provide a number of benefits for your customers:
Some companies are already leveraging the capabilities of online and mobile apps to attract and retain customers. These brick-and-mortar stores use mobile applications to make ordering and payment easier and to connect with their customers on a regular basis.
By integrating mobile apps into your in-store experience, you can promote your tech products while building lasting relationships with your customers. Mobile apps can boost customer loyalty and can enhance the in-store experience for your shoppers.
Unhappy customers can be a source of real trouble for retailers. By tracking mentions of your stores on social media sites and review venues, you are able to address any problems that arise quickly and effectively.
Staying positive and making every effort to work with the customer to resolve the issue allows you to protect your brand reputation while managing any negative comments in the best possible way.
Make certain that your sales associates have the right training and experience to stop some complaints before they start. Providing erroneous information to customers is usually the result of inadequate or improper training.
By encouraging your sales staff to participate in educational opportunities, you can create positive buzz for your stores and an improved reputation in your community.
According to a TimeTrade* study, 82% of those responding indicated they do more than half of their shopping in physical stores. Further, these consumers indicated that they would be willing to pay more to achieve a better shopping experience.
These results highlight the importance of your associates engaging with customers in a positive, personal, and innovative way. An appealing environment, interactive displays, and expert sales staff can enhance the shopping experience for your customers.
The right product training empowers your sales associates to create amazing experiences for returning customers and first-time visitors to your store. Ensuring they have the knowledge and the skills to provide accurate guidance for your customers and to upsell and cross-sell effectively can boost your profitability and may even re-engage customers who might otherwise opt for online purchases over visiting your stores.
Personal service is one of the most important points of differentiation between online vendors and brick-and-mortar retailers. The Capgemini* research found that just 30% of business organizations lived up to the expectations of their customers.
Your sales associates probably have the most significant impact on the impression your brand makes on your customers.
Presenting a confident and knowledgeable image is crucial to your success. Your customers may range from absolute novices to experts in the technology. By making sure your sales staff can keep up with these widely disparate levels of expertise and deliver the most accurate and practical advice, you can ensure that your stores offer value-added customer service for every individual who walks through your front doors.
The Intel® Retail Edge Program offers an ideal framework to promote increased knowledge and greater confidence among your sales associates. Encourage their participation in this program to help you in attracting and retaining former customers to your stores once again.
References:
© Intel Corporation 2018. Intel, Intel logo, Intel Core, Intel Inside, Intel Retail Edge Program, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
*Other names and brands may be claimed as the property of others.
