12/5/17
Intel is at the cutting edge of these brand-new technologies with processors powerful enough to manage the extreme demands of the emerging mixed-reality video scene.
Virtual reality (VR) eliminates the real world by substituting the visual and audio experience for the end user. These immersive experiences are designed to create the feeling of being in another environment and interacting directly with objects and non-player characters seen through a specialized headset.
Augmented reality (AR), by contrast, is an overlay to the real world that can allow your customers to interact with actual locations in a unique and compelling way.
Mixed reality combines the immersive nature of VR with the overlay experience of AR to surround gamers, event attendees, and movie viewers with the look and feel of an entirely different world.
By digitizing the real world or an artificial construct into a holographic environment, mixed reality can put your customers right in the middle of the action for major sporting events, virtual tours, and many other experiences.
These innovative technologies require advanced processing power to handle real-time tracking of movements and the high-powered graphics necessary to bring these environments to life. The digitization process requires multiple camera angles to capture every perspective on the real-world events and environments depicted in these computerized simulations.
The new 8th gen Intel® Core™ processors pack enough power to deliver rapid refresh rates and expanded fields of vision.1,2 This can create an even more immersive experience for headset users by providing them with peripheral vision as well as direct views of the simulated environments.
Some of the most popular mixed reality headsets are also surprisingly affordable, making them a solid choice for gift-giving this Holiday season and for experiencing the world in a brand-new way all year around.
For customers with advanced video editing and computing skills, 8th gen Intel® Core™ processors provide the necessary power to create 4K video and virtual reality environments.
Desktops can be used to develop VR experiences as well as participating in them. Because these cutting-edge processors are capable of rendering 4K images and creating realistic movement through an artificial environment, they can be used to produce independent VR presentations for competition or exhibition purposes.
The 8th generation of Intel® Core™ processors provide the fast refresh times, allowing a smoother, more realistic experience for end users.1,2 Microsoft* and its Windows* Mixed Reality platform3 also supports 8th gen Intel® Core™ processors.
VR and mixed reality headsets, including Oculus*4, Razer* OSVR and HTC Vive*, depend on Intel to provide the reliable and lightning-fast response times required for the most compelling experiences.
By educating yourself and your sales associates about these processors and the products they power, you can snag your fair share of sales and positive buzz associated with VR/AR and mixed reality applications.
Intel has already announced plans to collaborate with Microsoft* to bring mixed reality experiences to the 2018 Olympic Winter Games* to be held in PyeongChang, South Korea. This will further boost the visibility of these advanced technologies and will increase demand for mixed reality products and processors in your retail stores.
By making sure your sales staff is ready to answer questions and to provide expert guidance on mixed reality products, you can ensure the highest degree of customer satisfaction while boosting your sales during the Holidays and well beyond.
References:
*Other names and brands may be claimed as the property of others.
©Intel Corporation 2017. Intel, the Intel logo, Intel Retail Edge Program, Intel Core, and Intel Retail Edge Live are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
1 Intel technologies’ features and benefits depend on system configuration and may require enabled hardware, software, or service activation. Performance varies depending on system configuration. No computer system can be absolutely secure. Check with your system manufacturer or retailer or learn more at intel.com.
2 Software and workloads used in performance tests may have been optimized for performance only on Intel® microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information, go to www.intel.com/benchmarks.
Intel is a sponsor and member of the Benchmark XPRT Development Community*, and was the major developer of the XPRT family of benchmarks. Principled Technologies* is the publisher of the XPRT family of benchmarks. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases.
Microsoft, Windows, and the Windows logo are trademarks, or registered trademarks of Microsoft Corporation in the United States and/or other countries.
3 Windows Mixed Reality* requires a compatible Windows* 10 PC and headset, plus the Windows* 10 Fall Creators Update; PC requirements may vary for available apps and content.
4 OCULUS and the OCULUS logo are trademarks of Oculus VR, LLC. Intel makes no representations or warranties regarding the Oculus compatibility tool, which is offered by Oculus VR, LLC. Questions regarding the tool should be directed to Oculus VR, LLC. See the Oculus Terms of Service for additional information.
