With access to so much information on the Internet, many customers are doing their own research into the type of device they want to buy. So they may think when they walk into your store that they know exactly what they want. Or they may be looking for a device at the cheapest cost that will be good enough for what they want.

The problem with that is that many customers really don’t know how to find the best information to help them decide what they need. Or they may only consider one feature of a device and not realize that there are many different things they should consider.

And, buying the cheapest device can be the costliest mistake they may make when it doesn’t live up to what they really need.

Increase Sales While Delighting Your Customers

Experience has shown that you will have much happier customers and greater sales results when you uncover all of their needs, not just what they first talk about or ask for when they come into the store.

For example, you may have customers who tell you that they want a device that will give them the ability to entertain themselves and handle a lot of different apps and programs, but they don't really need anything too fancy such as the ability to do 3D gaming.

Armed with that knowledge, you can recommend a device that has an Intel® Core™ i3 processor, an Intel® Core™ i5 processor, or an Intel® Core™ M processor. So how do they decide which device is right for them?

Understanding the additional benefits of each processor will help to narrow down the option so you can make the best recommendation for each customer.

A device with an Intel® Core™ i3 processor is ideal for a customer who not only wants premium performance, but is also interested in:

• Moving effortlessly between apps

• Interacting with a touchscreen device

• Watching movies on the Internet or on their device

• Enjoying the peace of mind of built-in security to help protect data

But, if your customers also want the added ability to do advanced photo and video editing, then recommending a device with an Intel® Core™ i5 processor is a better fit.

And if your customers want to go mobile, then a powerful razor-thin 2 in 1 device with extended battery life using the Intel® Core™ M processor will be perfect for them.

Make Sure You Have the Answers to Your Customers’ Questions

So understanding the different features of the various Intel® processors will help you know which questions to ask in order to uncover all of your customers’ needs so you can match them with the perfect device.

You can get answers to all of your questions through the Intel® Retail Edge Program, a thriving community that helps you understand Intel® products and technologies and how they work within the various devices you sell.

The Intel® Retail Edge Program is a place where you can share and learn great sales tips and ask the questions you need answered to help you get ahead in your sales.

Earn rewards while learning about Intel® products and get a competitive edge on the sales floor by joining the Intel® Retail Edge program today! Find out more information by clicking here.