Five Key Characteristics of Successful Sales Associates

3/10/17

Making the best impression on your customers is critical to your ongoing success in retail technology sales. Your sales associates represent the front line in your interactions with customers. The impression made by these staff members can have a lasting effect on visitors to your stores.

Key Characteristics of Successful Retail Sales AssociatesHiring the right sales associates isn’t an easy task at times, but there are some key characteristics and attributes found among the most successful retail associates. Here are four characteristics exhibited by some of the most successful retail technology sales associates.

Sense of Empathy

Sales associates must be able to understand the point of view of their customers to achieve the greatest rapport and to provide the most effective assistance. Being able to put themselves in the customer's shoes can help your staff members identify the most important priorities and concerns facing these individuals. 

Consideration and empathy for your customers can also improve your reputation in your local community. Demonstrating your commitment to quality customer service can have far-reaching positive effects on your foot traffic and your overall profitability. A healthy dose of empathy is essential to build lasting relationships and to encourage return visits from satisfied customers.

Attention to Detail

Paying close attention to details allow your sales associates to identify opportunities for improved customer service. Some of these include:

Taking care of the details makes the bigger picture of sales and customer service more easily attainable.

Positive Attitude

A positive attitude can go a long way toward ensuring success on the sales floor and in the breakroom.  Sales associates with a pleasant demeanor and an optimistic outlook can achieve higher levels of sales over time. 

Customers respond more positively to sales associates who present themselves in a friendly and courteous manner. Combining great devices with positive attitudes creates a win/win situation for your customers.

Personal Responsibility 

Top sales performers are willing to take responsibility for their own success and to perform the work needed to achieve goals. Many top sales associates also feel a sense of personal responsibility for the success or failure of the company for which they work. This conscientious regard for the welfare of their employers can translate into greater care for customers and an improved reputation for the company as a whole.

Seeking out responsible and caring sales associates can promote the best possible outcomes for your sales and marketing strategies. Encouraging these characteristics in your retail sales staff can help you to ensure the highest quality interactions between your associates and your customers. 

Willingness to Learn

Sales associates who view education as a lifelong process are better equipped to deal with the ever-changing world of retail technology. By choosing employees with a positive attitude toward learning, you can ensure that your staff members are well informed and prepared for customer interactions.

The Intel® Retail Edge Program is an innovative and proven eLearning platform that uses an integrated approach in educating sales associates about Intel® processors and technologies and devices powered by Intel.  They will also learn tips for increasing sales and enhancing customer interactions. Find out more about the Intel® Retail Edge Program and how its key characteristics can help you and your staff create more success for your store.

Find Out About The Intel Retail Edge Program

References:

*Other names and brands may be claimed as the property of others.

© 2017, Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core, and Intel Retail Edge Program are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries. 

Intel Retail Edge
Join the program to get retail training on the latest Intel® technologies and devices.